Introducing EMMA — AI Executive Assistant for Real Estate

Meet EMMA.
She Never Lets a Lead Die.

EMMA doesn't send generic drip emails. She reads every conversation, understands context, and writes personally — to every single lead in your database. Your 5,000 dead leads? She revives them one by one.

Start 14-Day Free Trial → ▶ See How EMMA Works
🔗 Follow Up Boss Native ⚡ Full Pipeline Automation 📱 iOS & Android 🔒 SOC-2 Compliant 🎁 14-Day Free Trial
9:41●●●
Incoming Call
👤
Sarah Mitchell
📋 FUB Lead · Hot
Info
Summary
History
Last Contact — 3 days ago
Budget: $650K · 3bd Westside
EMMA: Preapproved. Wants to move in 60 days. Asked about open houses. High intent.
Before You Even Say Hello
EMMA briefs you on every call before you answer.
  • Caller name, photo & relationship history
  • Last conversation summary & key details
  • Budget, timeline & buying intent score
  • CRM stage & EMMA's recommended next action
  • All of it — right on your lock screen
Built For How You Work

Every real estate professional.
One AI Executive Assistant.

Whether you're a solo agent or running a brokerage, EMMA adapts to your workflow and scales with your business.

Single Agents

Your own EA —
without the salary.

Forget static drip campaigns and generic action plans. EMMA reads every lead's full history, writes contextually personal messages, and re-engages your entire dormant database — one by one, not with templates. You focus on showings and closings.

  • Re-engages your entire dormant database automatically
  • Never lets a hot lead go cold while you're busy
  • Morning briefing shows what EMMA handled and what needs you
  • Zero admin — EMMA updates FUB after every call
🏡
Teams

Every agent on your team,
performing at their best.

EMMA makes every agent on your team look like they have a dedicated EA. Consistent follow-up, consistent CRM hygiene, consistent pipeline management — across every single person.

  • Team-wide follow-up cadence, automatically enforced
  • Lead scoring & routing to the right agent
  • Manager dashboards — see every pipeline at a glance
  • Shared database, individual AI briefings per agent
👥
ISAs

100 calls a day.
EMMA handles everything else.

ISAs are hired to call — not to update CRMs, write follow-ups, or schedule appointments. EMMA handles all of that automatically, so your ISAs can do what they do best.

  • Automatic post-call CRM updates — zero manual entry
  • EMMA drafts the follow-up email before the call ends
  • Appointment scheduling without back-and-forth
  • EMMA prioritizes who to call next by buying intent
📞
Brokerages

Activate your entire database.
At scale.

Your brokerage has thousands of dormant leads sitting in the CRM doing nothing. Static drip campaigns haven't worked in years. EMMA reads every lead's conversation history, property interests, and timeline — then writes contextually personal outreach that sounds human, at a scale no team could match.

  • Database re-activation at any scale, any size
  • Branded EMMA experience per office or team
  • Enterprise CRM integrations & custom workflows
  • Dedicated success manager + white-glove onboarding
🏢
What EMMA Does

Nine things EMMA handles
so you don't have to.

Every capability EMMA has is designed around one goal: more closed deals, less admin.

🔄
EMMA Re-Engages Your Database

She reaches out to every dormant lead. Calls, texts, emails. Your 5,000-lead database becomes an active pipeline — not a graveyard.

EMMA Handles Every Follow-Up

After every call, EMMA updates FUB, drafts the follow-up email, and schedules the next task. Nothing falls through the cracks. Ever.

📅
EMMA Books Your Appointments

She schedules viewings, sends Google Meet links, and syncs your calendar automatically. You show up. She handles all the logistics.

✉️
EMMA Writes Your Emails & Texts

Personalized messages based on each lead's history, tone, and preferences. One tap to approve and send. Never write a follow-up from scratch again.

☀️
EMMA Briefs You Every Morning

Daily digest of who to call first, what changed overnight, and exactly what EMMA handled while you slept. Start every day with clarity.

🎯
EMMA Scores Your Leads

She ranks every lead by buying intent so you always call the most valuable person next. Never waste a dial on a cold lead again.

📲
EMMA Knows Who's Calling

Before you answer, see caller name, last conversation summary, and budget — right on your lock screen. Walk into every call prepared.

🗃️
EMMA Updates Your CRM

Every call, every conversation, every note goes to Follow Up Boss automatically. Zero manual entry. Perfect CRM hygiene without the discipline.

💧
EMMA Replaces Your Drip Campaigns

Traditional CRMs send the same email to everyone. EMMA writes like she knows them — because she does. Every message is contextual, personal, and based on real conversation history. No templates. No generic sequences. Just real, human-sounding outreach at scale.

Smart CRM Notes

Your CRM is only as good as
what's actually in it.

EMMA keeps every client file complete — automatically. No more logging in to leave half-finished notes.

💬
Every Digital Conversation

SMS, email, Messenger, WhatsApp — every message automatically summarized and added to the client's file in real time. Zero manual entry.

📞
Every Verbal Interaction

Phone calls, video conferences, in-person meetings — EMMA listens, extracts the important points, and updates the CRM. Even your vent sessions.

🎙️
Voice Notes That Write Themselves

After a showing, a listing, a meeting — just talk. Recount what happened in your own words. EMMA pulls out what matters and adds it to the file. Done.

🧠
Only What Matters

Ramble all you want. EMMA distills it into clean, actionable notes — the kind you'd actually want to read before your next call.

GG Hub

Everything that matters.
One screen.

Your command center. Every action EMMA took, every lead, every task — pulled from every source into one clean view.

📬
Unified Inbox

Emails, texts, calendar events, tasks — all in one feed. Stop switching between six apps to figure out what needs attention.

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Priority Calls

EMMA already handled digital outreach. She shows you the few calls only a human can make — hottest leads at the top, with context from every past interaction.

📱
Unknown Number? No Problem.

A client calls from a new number. A lawyer calls about a deal. EMMA catches it and lets you link it to the right contact — or create a new one.

🤝
Pro Contacts

Lenders, inspectors, lawyers — EMMA tracks them too. Call history and notes stay on their card, linked to the deals they're involved in.

👤
Personal Calls Stay Personal

Not every call is business. Personal contacts get their own card — separate from your CRM. EMMA knows the difference.

EMMA Takes the Lead

From the Hub, EMMA drafts and sends replies, sends emails, and schedules follow-ups. She handles the conversations — you just review when needed.

How It Works

EMMA is running 24/7.
You just close deals.

Four steps. Zero hassle. From setup to full pipeline automation in under an hour.

1
Connect Your Tools

Link Follow Up Boss, your calendar, and phone number. EMMA reads your entire database and gets to know every lead personally.

2
EMMA Learns Your Leads

She analyzes every contact's history, scores them by buying intent, and builds a personalized outreach strategy for each one.

3
EMMA Goes to Work

She starts reaching out — calls, texts, emails — re-engaging dormant leads, following up on hot ones, and booking appointments automatically.

4
You Close More Deals

Every morning EMMA briefs you. Every night she follows up. Your pipeline is always full. Your CRM is always clean. You just show up and close.

What Agents Are Saying

Real results from real agents
using EMMA every day.

★★★★★

"I had 4,200 leads sitting dead in Follow Up Boss. EMMA re-engaged all of them in two weeks. I closed 3 deals from leads I'd completely forgotten about. ROI in the first month — it's insane."

JR
Jason R.
Top Producer · Dallas, TX · $42M volume
★★★★★

"My ISAs used to spend 40% of their time on CRM updates and writing emails. EMMA does all of that automatically. Now they just dial. Our contact rate went up 60% in the first month."

MP
Maria P.
Team Lead · Phoenix, AZ · 12 agents
★★★★★

"I'm a solo agent. I can't afford a real EA. EMMA is better than any EA I could hire. She knows every lead better than I do, handles all my follow-ups, and she works weekends. Game changer."

SK
Samantha K.
Independent Agent · Nashville, TN
Pricing

Simple pricing.
Serious results.

Start with a 14-day free trial. No credit card required. Cancel any time.

Every plan replaces static drip campaigns with contextual AI that reads each lead's history and writes personally.

Starter
$140/mo

EMMA keeps everything organized and handles routine follow-ups.

  • Up to 500 contacts
  • Follow Up Boss integration
  • AI-powered automated follow-ups
  • Morning briefings
  • Signal detection on every lead
  • Key date & life event tracking
  • Email support
Start Free Trial
Most Popular
Growth
$350/mo

EMMA works for you. You review and approve.

  • Unlimited contacts
  • Everything in Starter
  • EMMA learns your communication style
  • Contextual outreach suggestions
  • Full Morning Mission Control
  • Priority support
  • Up to 3 users
Start Free Trial
Pro
$1,000/mo

EMMA does everything. You close deals and live your life.

  • Unlimited contacts
  • Everything in Growth
  • Team dashboard & analytics
  • Priority AI processing
  • Outbound CRM sync
  • Advanced reporting
  • Dedicated support
  • Unlimited users
Start Free Trial
TRUST & SAFETY

Your Data. Your Rules.

Enterprise-grade security and compliance, built into every layer of the platform.

🔒

Data Encryption

AES-256 encryption at rest and TLS 1.3 in transit. Your data is locked down at every stage.

🛡️

SOC-2 Compliance

Independently audited controls for security, availability, and confidentiality.

🇨🇦

PIPEDA Compliant

Full compliance with Canadian privacy law. Your clients' personal information is protected.

⚖️

AI Ethics

Transparent AI with human oversight. EMMA never makes decisions without your approval.

Learn More →
The #1 Differentiator

EMMA is NOT a drip campaign.

Traditional CRMs send the same generic email to every lead on a timer. EMMA reads every conversation, understands each lead's context, timeline, property interests, and behavior — then writes personally. Every. Single. Time.

Static Drip Campaigns

  • Same email sent to 5,000 leads on day 1, 3, 7, 14...
  • No idea who is actually interested or ready
  • Ignores conversation history and context
  • Feels robotic — because it is
  • Leads unsubscribe, ignore, or mark as spam

EMMA's Contextual AI

  • Reads each lead's full conversation history first
  • Understands budget, timeline, property preferences, family
  • Writes a unique, personal message for every single lead
  • Sounds like you wrote it — because she learned your voice
  • Leads respond, because it feels real — because it is

Your 5,000 dead leads? EMMA revives them one by one — contextually, not with templates. That's why agents are closing deals from leads they forgot existed.

Your database is full of
deals you've already forgotten.

EMMA remembers every single one. Let her re-activate your pipeline today — for free.

Start Your Free Trial — No Credit Card →