Your AI employee
for Follow Up Boss.

EMMA doesn't send generic drip emails. She reads every conversation, understands context, and writes personally — to every lead in your CRM. You close.

Try EMMA Free for 14 Days →

No credit card. Connects in 60 seconds.

60s
Setup time
24/7
Always working
0
Leads forgotten

What EMMA Does

Six things. All automatic.

💬

Writes your messages

📅

Books appointments

⏱

Follows up automatically

🧠

Learns your style

⚡

Responds in 60 seconds

📈

Tracks every interaction

The #1 Feature

Every call. Every detail. Automatically.

✓ EMMA's Notes
Called with Jean-Pierre Leblanc (spoke French). Discussed 3BR condo search in Plateau Mont-Royal. Budget: $650K–$750K. Wife Sarah (English) joining next showing. Key concern: school district for 2 kids (ages 5, 8). Next step: Send 3 listings by Friday. Follow-up: Monday 2pm confirmed.
Traditional CRM Notes
Called client. Discussed condos. Will follow up.
185+ languages. Every accent. Every detail. Automatically.
1.
Call Note-Taking & Transcription

Every call transcribed, summarized, and logged. 185+ languages. Next steps identified automatically.

30+ min/day
2.
Auto Agreement & Broker Loading

Agreements, broker docs, onboarding paperwork loaded automatically.

20+ min/day
3.
Contextual Outreach (Replaces Drip Campaigns)

EMMA reads each lead's history, context, and behavior — then writes personally. No generic templates. No static sequences. Every message is unique.

30+ min/day

See it in action

This is not a CRM reminder.

Billy starts school.
You forgot. EMMA didn't.

March
Julie mentions Billy starts kindergarten in September.
6 months pass
You forget. EMMA doesn't.
September 3rd
EMMA sends Julie a text: "Big day for Billy! Hope kindergarten is amazing."
Result
Julie refers her sister. Two deals from one remembered detail.

His search changed.
A CRM can't catch that. EMMA did.

January
John and his fiancee search for a 5-bed family home. Wedding in June.
April
EMMA detects: John now browses penthouses for one. Something changed.
Signal
EMMA sends a casual check-in. Wedding is off. She reaches out to his ex-fiancee too.
Result
One life event. Two new clients. Zero fell through the cracks.

Do the math

The numbers are not even close.

$33
EMMA costs per day
vs
1.5h+
Saved every day
20 min
That's all EMMA needs to break even.
She saves you hours.

Built by Realtors. Not tech bros.

GB
Gabriel Bourque
Founder & CEO
"I watched the best agents lose deals not because they weren't good — but because they couldn't keep up."
DS
David Strutt
Co-Founder & COO
"I helped build IBM Watson. Then I got my real estate licence. EMMA gives every agent the advantage of experience from day one."
MB
Mia-Bella Bourque
The Heart of EMMA
"I grew up watching my dad give everything to his clients. The late nights, the missed moments. EMMA exists so no agent's family has to make those sacrifices anymore."
Gabriel and David are the builders. Mia-Bella is the why.

250 spots. Then it's full.

250
Founding spots remaining — once claimed, never offered again
✓ Lifetime launch pricing
✓ 10% revenue share on referrals
✓ Direct founder access
✓ 14-day feature promise
✓ Shape the product roadmap
✓ Founding member badge
Claim Your Founding Spot →

Simple pricing. No surprises.

14-day free trial. No credit card required.

Every plan replaces static drip campaigns with contextual AI that reads each lead's history and writes personally.

Starter
EMMA organizes. You close.
$140/mo
  • Up to 500 contacts
  • AI-powered follow-ups
  • Morning briefings
  • Signal detection
  • Life event tracking
Start Free Trial
Growth
EMMA works. You approve.
$350/mo
  • Unlimited contacts
  • Writes outreach in your voice
  • Full Mission Control
  • Revives cold leads
  • Priority support
Start Free Trial
Most Popular
Pro
EMMA does everything.
$1,000/mo
  • Full autonomy — no approvals
  • Books your appointments
  • Manages entire database
  • Birthday & life event outreach
  • Unlimited users
Start Free Trial

All plans require Follow Up Boss. Cancel anytime. Enterprise/brokerage pricing available — contact sales.

Trust & Security

Your data is our obsession.

🔒
AES-256 + TLS 1.3
Bank-level encryption at rest and in transit. Every byte protected.
🔑
Azure Key Vault
All secrets in managed vault. Zero credentials in code. Hardware-backed.
🇨🇦
PIPEDA Compliant
Full Canadian privacy law compliance. Your data, your rights, always.
🛡
7 Security Headers
HSTS, CSP, X-Frame-Options, and more on every single response.
🌐
Zone-Redundant HA
Survives datacenter failures. 35-day backups with point-in-time recovery.
👥
AI Governance
3-tier autonomy. Human oversight on Starter/Growth. Four-wall safety.
See All 20+ Security Layers →

The #1 Differentiator

EMMA is NOT a drip campaign.

Traditional CRMs send the same generic email to every lead on a timer. EMMA reads every conversation, understands each lead's context, and writes personally. Every. Single. Time.

Static Drip Campaigns
  • Same email blasted to every lead
  • Ignores conversation history
  • Feels robotic and impersonal
  • Leads unsubscribe or ignore
EMMA's Contextual AI
  • Reads each lead's full history first
  • Writes a unique message every time
  • Sounds like you — because she learned your voice
  • Leads respond, because it feels real

Your 5,000 dead leads? EMMA revives them one by one — contextually, not with templates.

Every day without EMMA
is a day leads slip away.

The birthday you forgot. The signal you missed. The referral that never happened.

Start Your Free Trial →
🔒 No credit card ⚡ 60-second setup 🛡 Cancel anytime