Current published pricing
Public plan prices match the backend subscription catalog. Annual billing saves 10%.
Choose your plan.
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Starter = your calls captured with great tools. Growth = EMMA prepares digital follow-up. Pro = EMMA helps organize your deals from your phone.
Annual pricing starts at about $4/day. Less than many daily admin tools.
This is what makes Gift of Gab different
Gift of Gab knows your clients like you do — and never forgets.
Julie mentioned her son Billy is starting school in September. Most agents would forget that by October. Gift of Gab doesn't. On September 3rd, it prepares the reminder and draft:
That is not a drip campaign. That is relationship intelligence.
John and his fiancée were searching for a 5-bedroom, $1.5M home after their wedding. But two months before the date, Gift of Gab notices John is now browsing penthouse condos for one. It flags the change:
When John tells you the wedding is off, Gift of Gab connects the dots and surfaces the follow-up opportunity with his ex-fiancée Julie too. Two clients from one conversation. No lead left behind.
Gift of Gab watches for useful client signals, behavior changes, and life events, then prepares the next best message for review at the right time.
It's not replacing you. It's doing the work so no relationship falls through the cracks. You just close deals and live your life.
Starter
CURRENTBase / ISA Package
Turn every call into clean notes, next steps, and coaching insights.
Every call captured, summarized, and synced. Call intelligence, coaching insights, and after-call workflows — all automatic. VoIP included.
EMMA handles
- Transcribes and summarizes calls
- Detects next steps and creates follow-up tasks
- Analyzes talk time, sentiment, and conversation quality
- Generates coaching insights after every call
- Syncs summaries and notes to FUB / CRM
- Captures calls in 100+ languages, translates to your language
You handle
- Make and receive calls through your VoIP number
- Review AI-generated summaries and next steps
- Act on coaching insights to improve your calls
- Follow up on tasks EMMA creates for you
All features included
- Call summaries & notes
- After-call workflow
- Next steps / next-step tracking
- Talk-time analysis
- Coaching insights
- Conversational intelligence / emotional analysis
- Separate VoIP number
- FUB sync / client file updates / call summaries
- 100+ languages captured and translated to summary
- Summaries in language of choice (English default, French & Spanish available)
- VoIP only
- Email support
Growth
CURRENTPro / EMMA Package
EMMA prepares digital follow-up and tells you who to call next.
Everything in Starter plus EMMA preparing your digital communication. Your normal cell number works — inbound and outbound calls summarized. Contextual follow-ups, client memory, and database reactivation.
EMMA handles
- Prepares digital communication drafts (email/SMS)
- Writes contextual follow-ups for approval
- Proactive follow-up — never miss a lead
- Remembers every client detail (client memory)
- Reactivates cold leads in your database
- Tells you who to call next (priority follow-up list)
You handle
- Review and approve messages before they send
- Handle the conversations that need a human touch
- Close the deals EMMA helps surface
All features included
- Everything in Starter
- Your normal cell # — inbound & outbound calls summarized
- EMMA preparing digital communication
- Contextual email/SMS generation
- Proactive follow-up
- Client memory
- Database reactivation
- Showing notes / meeting summaries (verbal note taking)
- Summaries appear on inbound calls
- Summaries available in contact card
- Priority follow-up list (EMMA who to call next)
- Contact file intelligence — all contacts get summaries
- Google Meet / Zoom summaries
- SMS / email / verbal history
- Priority support
Pro
CURRENTElite / Transaction Package
Run your deals from your phone — nothing falls through the cracks.
Everything in Growth plus full transaction management. Offers, agreements, document organization, deadline reminders, and compliance support — all from your phone.
EMMA handles
- Everything in Growth, plus:
- Prepares offers, agreements, forms, and transaction files for review
- Organizes document and deadline context
- Mobile transaction command center
- Sends deadline reminders
- Compliance support
- Priority call list / next-best-action engine
You handle
- Approve client-facing messages and appointment changes
- Close deals
- Live your life
All features included
- Everything in Growth
- Offers / agreements / forms / transaction files
- Document organization
- Mobile transaction command center
- Deadline reminders
- Compliance support
- Priority call list / next-best-action engine
- Team dashboard & analytics
- Dedicated support
- Unlimited users
Enterprise
Give every agent on your team an AI partner who learns their style. White-label, SSO, and dedicated support included.
- Everything in Pro
- White-label branding — Gift of Gab under your brokerage name
- SSO / SAML authentication
- Dedicated account manager
- Custom integrations
- Custom support terms by contract
- Bulk agent provisioning
- Data export & portability
- Org hierarchy & permissions
Compare plans
| Feature | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Contacts | Up to 500 | Unlimited | Unlimited | Unlimited |
| Users | 1 | Up to 3 | Unlimited | Unlimited |
| Follow Up Boss integration | ||||
| Morning briefings | ||||
| Signal detection | ||||
| Relationship scoring | ||||
| Key date & life event tracking | ||||
| Who sends messages? | You | EMMA drafts, you approve | Approval-gated send controls | Approval-gated send controls |
| Who does follow-ups? | You | EMMA drafts, you approve | EMMA prepares and queues | EMMA prepares and queues |
| Who manages conversations? | You | You (with EMMA suggestions) | You, with EMMA context | You, with EMMA context |
| Birthday & life event outreach | Reminders only | EMMA drafts, you send | Consent-aware drafts and queues | Consent-aware drafts and queues |
| Lead revival outreach | -- | EMMA drafts, you approve | Approval-gated reactivation | Approval-gated reactivation |
| Appointment booking | -- | -- | Scheduling prep | Scheduling prep |
| CRM notes auto-updated | -- | -- | ||
| EMMA learns your communication style | -- | |||
| Full Morning Mission Control | -- | |||
| Team dashboard | -- | -- | ||
| Priority AI processing | -- | -- | ||
| Outbound CRM sync | -- | -- | ||
| Advanced reporting | -- | -- | ||
| White-label branding | -- | -- | -- | |
| SSO / SAML | -- | -- | -- | |
| Custom integrations | -- | -- | -- | |
| Contracted support terms | -- | -- | -- | |
| Bulk provisioning | -- | -- | -- | |
| Data export | -- | -- | -- | |
| Org hierarchy | -- | -- | -- | |
| Support | Priority | Dedicated | Dedicated + contract terms |
Calculate your ROI
See what even a small improvement in close rate means for your bottom line.
Your potential with Gift of Gab
Show the math
30 leads/mo x 12 months = 360 leads/year
360 leads x 1% improvement = 3.6 extra deals
3.6 deals x $8,000 avg commission = $28,800
$28,800 / $1,512 Gift of Gab cost = 19:1 ROI
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Need custom pricing for your brokerage?
We offer volume discounts, custom onboarding, and dedicated support for brokerages and teams with 10+ agents.